Unibail-Rodamco-Westfield (URW) has begun consultation on a Masterplan Framework that incorporates the Whitgift Centre, Allders and the immediate surrounding area of Croydons town centre, branded as The North End Quarter by Croydon Council in their emerging Local Plan.The Framework intends to establish principles to transform the North End Quarter into a vibrant, mixed-use destination that brings together homes, shops, cultural venues and public spaces.