The development will include student accommodation alongside a destination food hall and courtyard events space. Developed under Vita Group’s new brand, House of Social, the scheme represents a new chapter for Sauchiehall Street, combining modern student living with a community-focused venue.

The development will feature a ground floor food hall providing space for five emerging food brands, with over 400 covers and a large bar. Moving from day into night, the food hall will become an events space featuring music, entertainment and a community hub.

The student accommodation will offer 356 bed spaces comprising 306 four-, five- and six-bedroom ‘houses’ with a shared kitchen and lounge, and 50 studio spaces. It will also feature a fitness centre, social and study spaces, café-style lounges and cycle storage.

James Rooke, Planning Director, Vita Group says: “The beautifully designed destination food hall will breathe new life into this iconic location, creating a place for the people of Glasgow to come and enjoy together whilst revitalising Sauchiehall Street. Meanwhile, the student accommodation above will play a pivotal role in reducing the number of students finding their way into Glasgow’s private rented accommodation in their second and third years.”

Vita Group has a history of investing in Glasgow, with an existing residence, Vita Student West End on Beith Street, and a second under development for a site at 20 India Street, which includes affordable housing.